Clash know a lot about their audience and have done a lot of research, this shows through as the amount of people who buy there magazine. Also i was surprised with how many followers they have on twitter, which clearly shows a lot of people are interested in the magazine and want to find out more about the latest news. Again, i was surprised with the difference of people who bought the magazine in different locations as the most popular location is London and East, making that there most profitable area.
Billboard have far less information than Clash magazine but still know a lot about their audience and readers. Billboards actual website; Billboard.com, has an audience of 12million and growing of which most are music fans, young, educated and diverse, showing a wide range of interested readers. I was surprised that 65% of people are active and post comments, review or rate the media which is a very high percentage.
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